About Us

Hi! I’m Miranda, founder of Craftix. I’m a brand builder partnering with founders from idea to scale. I back bold, resilient entrepreneurs who are redefining how we consume, create, and live healthier lives in the consumer healthcare sector. While most accelerators, angel and VC investors write passive checks, I saw a counterintuitive opportunity: combining precise operational and infrastructure with genuine founder support in the physical products space.

Before founding Craftix, I pursued my MBA at Chicago Booth to explore entrepreneurship and deepen my understanding of investment. However, after two quarters, I realized that neither could be fully learned through a structured classroom approach—both require a real appetite for risk. After spending a year working on a failed startup idea in an accelerator and interning at a venture capital fund, I gained firsthand experience in both the challenges of building and the dynamics of investing. This led me to take a bold step from school—decelerating my MBA in my second year to build Craftix full-time, merging my passion for entrepreneurship and investment into my own venture studio.

Prior to Booth, I worked across multiple divisions of my family’s global enterprise with a focus in the U.S., specializing in consumer healthcare R&D, ingredients identification and finished-product manufacturing, overseeing production lines and scaling early-stage startups we invested in. Growing up around manufacturing, I saw firsthand the responsibility and precision it takes to bring a product to market. Now, I’m leveraging our upstream supply chain advantages to help founders build the next wave of category-defining consumer healthcare brands—with the right operation, infrastructure, guidance, and execution.

I love my work and surrounding myself with driven people. I also play lacrosse and am obsessed with HIIT workouts—four years strong at Barry’s. For us to be friends, you need to join me for a HIIT workout.